Leading cereal manufacturers are striving to slash sugar and salt content, according to the Association of Cereal Food Manufacturers (ACFM), after it was revealed that more than half of Kellogg’s and Nestlé’s UK breakfast cereals were high in sugar.
Weetabix has refused to confirm or deny whether one of China’s largest food companies is preparing to buy out the firm completely, despite city analysts calling the move “inevitable”.
Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.
Food manufacturing giant Nestlé has pledged to cut the sugar and salt content of its children’s breakfast cereals in the UK and all other markets outside North America.
Cereal manufacturer Kellogg has distanced itself from the row over the dismissal of workers at one of its major clients after the union Unite targeted the firm in a bid to draw attention to the dispute.
UK media watchdog Ofcom has rejected complaints from cereal food giants Nestlé and Kellogg’s that they were treated unfairly by the Channel 4 programme What’s in Your Breakfast?
